Sportmax Teams Up with Ambra Medda for “Carte Blanche” Collection
Carte Blanche – Sportmax taps co-founder and curator of Art Basel Miami, Ambra Medda, for its “Carte Blanche” capsule collection. This is the fourth year that Sportmax has collaborated with a creative to produce a limited-edition line of clothing and accessories. ...
Laura Kampman Poses in Black and White for Sportmax Spring 2013 Campaign
Sportmax Girl – Laura Kampman is enlisted for the spring-summer 2013 campaign from Max Mara’s Sportmax brand. The Dutch beauty stars in a series of soft, black and white images showcasing the graphic lines and clean silhouettes of the season.
Karlina Caune Fronts Sportmax’s Fall 2012 Campaign
Future Sport – Sportmax taps Karlina Caune for its fall 2012 campaign featuring form-fitting shapes and a color palette of mostly black. Karlina makes an elegant vision in sleek, futuristic looks adorned with fur and leather.
Sportmax Fall 2012 | Milan Fashion Week
Sportmax’s Structured Fall – Max Mara’s offshoot line, Sportmax, presented its fall 2012 show earlier today on the fourth day of Milan Fashion Week. As always, Sportmax had a youthful appeal with high hemlines, experimental shapes and lightweight outerwear. ...
Frida Gustavsson for Sportmax Spring 2012 Campaign
Sporty Spring – Frida Gustavsson stars as the face of Sportmax’s spring 2012 campaign. With windswept hair and glam makeup, Frida dons technicolor prints, sleek silhouettes and oversize handbags in the high gloss studio images.

