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Sportmax Spring 2012 | Milan Fashion Week

· Sep 24th, 2011
Sportmax’s Sexy Spring – The spring 2012 showing from Sportmax delivered a youthful mix of form-fitting silhouettes, slouchy summer outerwear and sharp blazers for the new season. Models walked down the runway with disheveled hair and nude lips which appears ...
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Sportmax Fall 2011 Campaign | JuJu Ivanyuk by David Sims

· Jul 24th, 2011
Juju’s Moment – Juju Ivanyuk is having a good campaign season with fall advertisements for Elie Saab and now Max Mara’s Sportmax. Photographed by David Sims, Juju takes a turn for the mature side of elegance in tailored jackets, classic hats and fur-trimmed ...
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Sportmax Fall 2011 | Milan Fashion Week

· Feb 26th, 2011
It looks like a dark fall 2011 for Sportmax’s latest outing shown on Saturday during Milan Fashion Week where models took to the catwalk in a strong showing of black and modern shapes fit for the contemporary woman. Luxurious furs, wools, and thick belts took center ...
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Ginta Lapina for Sportmax Spring 2011 Campaign

· Dec 29th, 2010
Ginta Lapina returns for her second consecutive season as the face of Sportmax by Max Mara. In front of a crisp white background, Ginta dons the label’s colorful yet playful ensembles with cool patterns and youthful shapes.
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Sportmax Spring 2011 | Milan Fashion Week

· Sep 23rd, 2010
Geared towards a more youthful clientele, the spring outing from Sportmax doesn’t disappoint with its flirty and geometrically inclined garments. Starting off with a chic white number worn by last season’s campaign star, Ginta Lapina, the show easily progressed ...
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Sportmax Fall 2010 Campaign | Ginta Lapina by David Sims

· Jun 30th, 2010
Following in the vein of last season’s campaign, the fall advertisements from Italian brand Sportmax puts focus on the clothing moreso than concept or model. Photographed by David Sims, Ginta Lapina catches an intense case of bed hair as she dons the label’s ...
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