Posted 1 month, 9 days ago. on April 16, 2012 by Joanna

Youthful Charms – Sigrid Agren models the spring 2012 collection from Germany based label Oui. The line offers a youthful take on modern staples such as the t-shirt, pants and jacket. Playing with prints and patterns, the Oui woman has a colorful outing for the spring season with powder pinks, navy and seafoam green hues.
Posted 1 month, 9 days ago. on April 16, 2012 by Joanna

True Romance – Danish designer Jesper Høvring taps Anne-Sofie List for his spring 2012 campaign featuring a collection of romantic evening wear gowns. Photographed by Katrine Rohrberg (Tomorrow Management) with styling by Høvring, the advertisements highlight the line’s impeccable craftsmanship and feminine silhouettes. / Hair and makeup by Lasse Pedersen
Posted 1 month, 9 days ago. on April 16, 2012 by Joanna

At the Stone Pony – The spring-summer biannual book from J. Lindeberg taps Lizzie Jagger, daughter of Mick Jagger, for a series of images taken at famous rock music venue The Stone Pony. Photographed by Eric Guillemain (2b Management), Lizzie explores the surrounding area in relaxed suiting styled by Katie Burnett. / Makeup by John McKay
Posted 1 month, 13 days ago. on April 12, 2012 by Joanna

Minimal Luxury – Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz. The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such as cardigans, knit tops, dresses and pants. On beauty are hair stylist Justin German and makeup artist Simone Otis.
Posted 1 month, 17 days ago. on April 8, 2012 by Joanna

Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.