3.1 Phillip Lim Spring / Summer 2016 Ad Campaign

Liya Kebede stars in 3.1 Phillip Lim's spring-summer 2016 campaign — Liya Kebede stars in 3.1 Phillip Lim’s spring-summer 2016 campaign

3.1 Phillip Lim heads to an unexpected location for its spring-summer 2016 campaign. Dutch photographer Viviane Sassen captured model Liya Kebede in her hometown of Addis Ababa, Ethiopia, for a series of candid images. The official press release states that the team was minimal in order to get the real moments—a photographer, an assistant, producer, Liya and Phillip Lim were the only team there. In the advertisements, Liya is joined by her mother and father and her four brothers.

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3.1 Phillip Lim Spring 2016 Campaign

Liya Kebede poses in her hometown of Addis Ababa, Ethiopia, for 3.1 Phillip Lim's spring 2016 campaign — Liya Kebede poses in her hometown of Addis Ababa, Ethiopia, for 3.1 Phillip Lim’s spring 2016 campaign

An image from 3.1 Phillip Lim's spring 2016 campaign starring Liya Kebede — An image from 3.1 Phillip Lim’s spring 2016 campaign starring Liya Kebede

Liya Kebede poses in casual separates for 3.1 Phillip Lim's spring 2016 advertising campaign — Liya Kebede poses in casual separates for 3.1 Phillip Lim’s spring 2016 advertising campaign

3.1 Phillip Lim Spring 2016 Runway

Celebrating his brand’s 10th anniversary, Phillip Lim created a spring 2016 collection of “desirability, effortless cool and romance”. Focusing on separates, the 3.1 Phillip Lim woman wears large floral prints, flowy separates and deconstructed jackets.