The COVID-19 pandemic has changed the world in many ways. With new restrictions and curbs implemented by various nations, it has influenced the lifestyle of the people the world over. This pandemic has impacted the fashion industry as well because most people today not venturing out as frequently and openly as they used to before the pandemic hit the globe. This has led to a lot of new changes happening in the world of fashion and style. Some of the top fashion brands and labels are now tweaking their collections and lineup based on the new trends that they believe will be in demand.
If you are interested in knowing more about the latest pandemic styles and trends you could check here.
Loungewear is Now Mainstream
Lockdowns are becoming extremely common all over the world to keep the virus infection under control. Various governments are imposing strict lockdowns limiting the movement of the public. This has led to the rise of loungewear that offers the best level of comfort and convenience. In the last few months, people have been quarantined in their homes and working on their laptops and computers wearing a regular tee and loungewear. Many have grown accustomed to elastic waists that offer them to stretch around with ease. There is no doubt that in the past few months loungewear has become the new relaxed office uniform for many working from home.
Versatility is the Key
The pandemic has hit the income and savings of consumers globally. Hence, many consumers are now focusing on buying fashion and style products only if they need them. Furthermore, they prefer to buy these products only if the product is versatile to use. Buying a certain product only to match it with certain clothing isn’t feasible these days. Consumers today want to buy one product that can blend with different styles allowing them to cross-match it with other clothing and styles they have.
The Demand for Timelessness
Believe it or not, the pandemic scenario has sort of made us aware of the overconsumption we do in our regular lives. Trapped in their apartments and homes, many consumers have realized how much they have shopped and stored in their wardrobes that they can’t use now. De-cluttering has become one of the important topics in the pandemic as many celebs and YouTube influencers also focus on cleaning out their closet and keeping only dresses and clothing that offer timeless experience. Many brands are now working on how they can come up with original designs that offer a timeless experience to the customers.
Homegrown Brands Are Growing
Many consumers are now looking forward to homegrown brands that reflect local styles, culture and socio-political messages. While international fashion brands have managed to retain their customers online many local brands have managed to impress local customers with new styles and designs that offer them more productivity and usability. They have a better understanding of the local demand and therefore they can come up with newer styles and designs that attract more local customers.
Romantic Minimalism
Many of the top designers believe that as the world comes out of the pandemic situation many consumers would want to switch back to the trendy styles that they have longed for all these months. However, comfort will remain the top priority and therefore many of the upcoming fashion trends will be focused on minimalistic fashion. Fluffy and comfortable fabrics like velvet are already in trend and will continue to be in trend in the future as well.
The Invention of Zoom Tops
In times where Skype and Zoom calls are becoming everyday reality Zoom tops are becoming a new fashion that is soon picking up. Many people that work from home want to ensure that they look professional and presentable when they are on calls. The concept of zoom tops offer them the comfort to be in their pajamas but at the same time have a decent top to ensure that they look professional when talking to colleagues and bosses.
