Stella McCartney delivers fantasy for her fall 2021 campaign titled: ‘Our Time Has Come.’ The British fashion designer enlisted noted photography duo Mert & Marcus to capture animals exploring London. Decked out in autumn designs, bears, birds, dogs, and kangaroos explore the streets in layered looks.
The campaign also spreads Humane Society International’s message of ending the fur trade in the United Kingdom and globally. From puffer jackets to baggy trousers, models wear McCartney’s cruelty-free designs.
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Vegan bags such as the Falabella and Frayme are adorned in chains and come available in oversized styles. In addition to images, a short documentary film narrated by comedian David Walliams delivers a humorous take on nature documentaries.
Stella McCartney Fall 2021 Campaign
“While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life’s mission of bringing a conscience to the fashion industry. I am proud to partner with Humane Society International and to help raise awareness of the incredible work they do – please join us in ending this horrendous practice by signing their petitions now.”
Stella McCartney