Hailey, Anok & Megan Smolder in Saint Laurent Denim Campaign

Joanna Elizabeth

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Published June 27, 2021

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Updated October 22, 2023

Hailey Bieber stars in Saint Laurent Denim #YSL41 campaign.
Hailey Bieber stars in Saint Laurent Denim #YSL41 campaign.

Saint Laurent Denim taps a top cast for its #YSL41 campaign captured in black and white. Talent includes models Hailey Bieber, Megan Miles, and Anok Yai. In front of the lens of Gray Sorrenti, the women flaunt some skin in all-new jean styles.

Creative director Anthony Vaccarello designs ripped denim, cut-off shorts, and tailored blazers for the new season. In one shot, Hailey wears a rhinestone embellished bra paired with a distressed jean jacket and shorts. Another image shows the blonde’s derriere in YSL monogrammed bottoms.

Related: Hailey Bieber Rocks Denim for Levi’s 501 Originals Campaign

In addition to denim, Saint Laurent offers intimates, outerwear, and accessories, including jewelry and bags. A short film starring Romeo Beckham and Anok shows the range set to the tunes of “Southern Winds” by Arsun.

Saint Laurent Denim #YSL41 Campaign

Anok Yai strips down for Saint Laurent Denim YSL #41 campaign.
Hailey Bieber shows her backside in Saint Laurent Denim #YSL41 campaign.
Hailey Bieber shows her backside in Saint Laurent Denim #YSL41 campaign.
Megan Miles fronts Saint Laurent Denim #YSL41 campaign.
Megan Miles fronts Saint Laurent Denim #YSL41 campaign.
Saint Laurent Denim #YSL41 campaign.
Saint Laurent Denim #YSL41 campaign.

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