Balenciaga taps Kim Kardashian for its spring-summer 2022 campaign. Photographed by Stef Mitchell, she poses at her Calabasas home. French actress Isabelle Huppert and model Marie-Agnès Diene also join the cast. In one shot, Kim models on a sofa while posing with Le Cagole Shoulder Bag XS in neon green.
Balenciaga Spring/Summer 2022 Campaign
Another image features Isabelle wearing a black turtleneck dress, statement earrings, and sunglasses at her Paris Home. Marie-Agnès can be seen modeling a draped shirt and leather trousers. Sock booties, leopard print, and tailored outerwear also stand out in the advertisements.
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Although Kim has been a longtime friend of the French fashion house and creative director Demna, this marks her first campaign for the brand. Isabelle previously appeared in Balenciaga’s fall 2021 ads. Discover more of the spring 2022 campaign below, and also see the Balenciaga x adidas collection and the brand’s spring 2023 advertisements.