Model Lena Gercke poses for her LeGer by Lena Gercke spring-summer 2022 campaign. The line takes inspiration from a desire for freedom and joie de vivre. The 206-piece collection called Saudade focuses on bright colors like Kelly green, citrus orange, and fiery red. Saudade evokes feelings of longing, melancholy, and travel, all of which are common to many of us, About You shares in the collection’s press release.
LeGer by Lena Gercke Spring/Summer 2022 Campaign
Photographer Walter Pierre captures the campaign images in a desert setting. Other models appear in the designs, which feature wide-leg trousers, polo shirts, striped skirts, and body-conscious dresses. Prices range from €19.90 to €199.00 with sizes including XS to XXL. The first drop is out now, with a second arriving sometime in April.
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Saudade expresses a nostalgic desire, a feeling that accompanies the entire season. Main focus of the collection is the desire for freedom, joie de vivre and easygoingness – which are especially reflected in the TV spot that will premiere at the same time as the launch. A special highlight: Lena herself recorded the theme song of the campaign.
About You
