Good American x Zara Embrace Inclusive Denim With New Collaboration

Joanna Elizabeth

/

Published April 28, 2022

/

Updated October 22, 2023

Good American Zara Denim 2022 Campaign
Precious Lee, Quannah Chasinghorse, Devyn Garcia, Georgia Palmer, Luca Biggs, Kayako Higuchi, and Eden Joi star in Good American x Zara campaign. Photo: Mario Sorrenti

Zara, the Spanish fashion giant, teams up with Good American, a brand co-founded by Khloe Kardashian and Emma Grede, for its latest collaboration, which focuses on denim. Models Precious Lee, Quannah Chasinghorse, Devyn Garcia, Luca Biggs, Kayako Higuchi, Georgia Palmer, and Eden Joi appear in a campaign photographed by Mario Sorrenti.

Good American x Zara Campaign

Good American Zara Relaxed Jeans
Model Georgia Palmer fronts Good American x Zara campaign. Photo: Mario Sorrenti

The cast features a diverse range of body types, highlighting Good American’s inclusive mission. Alastair McKimm styles the shoot, and it features tank tops, jumpsuits, boot-cut jeans, relaxed fits, and other clothing items. Embracing sustainable fashion, recycled cotton, as well as TENCEL fiber, are used to make the clothing.

Related: Zara Studio’s Spring 2022 Campaign Is Like A Painting

Precious Lee Good American Zara Denim
Precious Lee poses for Good American x Zara campaign. Photo: Mario Sorrenti

America’s most inclusive fashion brand is joining forces with the world’s largest fashion retailer, Zara.

The denim collection of your dreams coming to a city near you – 05.05.22

Shot by legendary fashion photographer Mario Sorrenti and styled by Alastair McKimm, we couldn’t be more proud to announce our Good American x Zara collaboration.

Good American
Good American Zara Skinny Jeans
Luca Biggs wears jeans in Good American x Zara campaign. Photo: Mario Sorrenti

Prices range from $35.90 to $99.95, with the Good American x Zara collaboration set to launch on May 5th, 2022, in the United States. Shoppers can sign up now to be the first to shop the collection as soon as it becomes available.

Devyn Garcia Good American Zara Denim Campaign
Devyn Garcia poses in double denim for Good American x Zara campaign. Photo: Mario Sorrenti
Zara Good American 2022
Eden Joi fronts Good American x Zara campaign. Photo: Mario Sorrenti
Quannah Chasinghorse Good American Zara Denim
Quannah Chasinghorse stars in Good American x Zara campaign. Photo: Mario Sorrenti
Luca Biggs gets her closeup in Good American x Zara campaign.
Luca Biggs gets her closeup in Good American x Zara campaign. Photo: Mario Sorrenti
Flared jeans featured in Good American x Zara campaign.
Flared jeans featured in Good American x Zara campaign. Photo: Mario Sorrenti
Good American Zara Double Denim
Kayako Higuchi models denim on denim for Good American x Zara campaign. Photo: Mario Sorrenti
Good American Zara Denim Jumpsuit
Precious Lee rocks denim jumpsuit in Good American x Zara campaign. Photo: Mario Sorrenti

Recent Updates

Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign’s snow-drenched imagery highlights dynamic poses, showcasing the ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...
PUMA-Juun-J-Speedcat

PUMA x Juun.J: The Speedcat Gets a Futuristic Makeover

PUMA and South Korean designer Juun.J are back with their second collaboration. And this one is turning heads. The duo ...