Jacquemus has recruited actress Sydney Sweeney to star in a new campaign shot on location in Hawaii by Tom Kneller. The Euphoria star poses for photos on breathtaking beaches while wearing a black mini skirt and a matching bralette top. In one image, Sydney is seen sporting a pair of Nike sneakers, and in another, the blonde is seen wearing blue Jacquemus heels.
Jacquemus Hawaii 2022 Campaign
In the past, Sydney Sweeney has been seen in advertisements for various brands, including Miu Miu, Guess, and Savage X Fenty. Zoey Radford Scott does styling for the shoot, and Aja Toscano is in charge of the set design. The upcoming collaboration between Jacquemus and Nike was announced last month.
Related: Sydney Sweeney Lounges in Miu Miu Wander Bag Campaign
The line will consist of apparel and footwear that focuses not only on performance but also on expanding the wearer’s style. According to Simon Porte Jacquemus, the collection will be inclusive of people of all shapes and sizes, drawing inspiration from a Nike campaign from the 1990s.
The designs from the collaboration between Nike and Jacquemus will be available on June 28 at Jacquemus.com and select Nike retailers later in the summer.
