The High Summer 2022 campaign from Casablanca draws its inspiration from the movie, Pretty Woman. The photographs by Pierre-Ange Carlotti feature model Mica Arganaraz and were taken on location in Los Angeles, California. The Argentine beauty is seen posing with skateboarder Boo Johnson while decked out in crocheted designs, bright swimsuits, and tailored blazers.
Casablanca High Summer 2022 Campaign
Sid Oudainia works on art direction for the shoot featuring designs by creative director Charaf Tajer. Mica recreates the famous shopping scene from the 1990 movie by posing in a pink convertible with Casablanca branded boxes in the back of the vehicle for one of the photographs.
Related: Mica Arganaraz Looks Elegant in Chanel Pre-Fall 2022 Campaign
In another shot, the brunette can be seen donning an orange triangle bikini and oversized sunglasses. For another key image, Mica can be seen striking a pose in the back of a limousine while smoking a cigarette and wearing a cropped jacket and bottoms.
Helena Tejedor, a fashion stylist, complements the designs with wide-brimmed hats and statement earrings. Ilham Mestour styles Mica’s naturally wavy hair, and Naima Bremer is responsible for her makeup, inspired by the 1990s.
