The Gucci Good Game collection is a capsule line of apparel, footwear, and accessories that honors the style of gamers. Since it was first introduced in the 1960s, the well-known GG monogram has been repurposed for this range.
Gucci Good Game 2022 Campaign
When a game is over, players will frequently end a session by saying “GG,” which stands for “good game.” The Italian luxury house has placed a significant emphasis on the gaming industry over the course of the past few years. Gucci has worked with popular online gaming platforms such as Roblox, The Sims, and Pokemon GO.
The GG initials reworked as the Gucci Good Game logo debuted with the Gucci Gaming Academy – itself a significant manifestation of the House’s principles in this field, and were prominently displayed in Gucci Town on Roblox, the persistent digital space for the Gucci Community on the platform.
Gucci
Piczo was behind the camera for these brightly colored campaign shots, which Gucci produced in collaboration with King Kong Magazine. Models are depicted in the photographs participating in various game settings while donning bowling shirts, slides, sneakers, sweatshirts, and fashionable bags. See the Palace Gucci collection for more casual luxury style.
