Madelaine Petsch Goes Around the World in Disney x Givenchy Lunar New Year Campaign

Joanna Elizabeth

/

Published December 22, 2022

Madelaine Petsch Disney Givenchy Lunar New Year 2023 campaign
Madelaine Petsch stars in Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

Disney x Givenchy join forces once again, this time to celebrate the 2023 Lunar New Year. The campaign features actress Madelaine Petsch, musician Amber Liu, and male model Alton Mason. Previously, the entertainment company and French fashion brand created a 101 Dalmatians capsule collection together.

Disney x Givenchy Lunar New Year 2023 Collection

Inspired by Tokyo, Paris, New York, and more cities, the Disney x Givenchy Lunar New Year Capsule is all about travel.
Inspired by Tokyo, Paris, New York, and more cities, the Disney x Givenchy Lunar New Year capsule is all about travel. Photo: Disney

The Disney x Givenchy capsule collection features Oswald the Lucky Rabbit, perfect for gifting this Lunar New Year. Givenchy creative director Matthew M. Williams took inspiration from around the globe for the collaboration. 

Amber Liu wears red varsity jacket in Disney x Givenchy Lunar New Year 2023 campaign.
Amber Liu wears red varsity jacket in Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

A varsity jacket, sweatshirts, patchwork denim, and tote bags are included in the designs. Out now in select markets, the Disney x Givenchy Lunar New Year capsule will be available worldwide starting December 30th. For more Year of the Rabbit celebrations, discover the Gucci Lunar New Year collection.

Disney x Givenchy Lunar New Year 2023 campaign.
Alton Mason fronts Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

The campaign and Oswald’s world tour take shape in still images and film. Disney Animation Studios, as well as art director and photographer Julian Klincewicz, have joined forces to create a unique and captivating mixed-reality short that captures the essence of Oswald’s journey starring Madelaine Petsch, Amber Liu, and Alton Mason. You can also see Madelaine as the face of Bamboo Underwear.

Madelaine Petsch poses for Disney x Givenchy Lunar New Year 2023 campaign.
Madelaine Petsch poses for Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

Recent Updates

Dua-Lipa-PUMA-Speedcat

Dua Lipa Turns Up the Heat in PUMA’s Speedcat Revival

Dua Lipa is revving up the energy in PUMA’s latest Speedcat campaign, set against the desert. Rocking a sleek, all-black ...
Louis-Vuitton-Holiday-2024

Louis Vuitton’s Holiday 2024 Ad Captures Carousel Dreams

Louis Vuitton’s Holiday 2024 campaign is a celebration of wonder. Set against the mesmerizing backdrop of a carousel, the images ...
Olivia-Rodrigo-Lancome-Ambassador

Olivia Rodrigo & Lancôme: Unveiling the New Ambassador

Olivia Rodrigo is taking the world by storm, and Lancôme has taken notice. The chart-topping singer of ‘Vampire’ fame has ...
DKNY Holiday 2024 Campaign

DKNY’s Holiday 2024 Campaign Has a Snowy Manhattan Scene

DKNY’s Holiday 2024 campaign is a winter wonderland scene, set against the snowy Manhattan skyline. Photographer Christian MacDonald captured the ...
Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...