For the Versace fall-winter 2023 campaign, the brand sets the atmosphere at Versace’s classical palazzo at Via Gesù 12 in Milan. The spotlight falls on a roster of Gigi Hadid, Irina Shayk, Anok Yai, Diane Chiu, Karolina Spakowski, and Angelina Kendall, among others.
Captured in evocative black and white by the photography duo Mert & Marcus, the campaign is a fresh pivot from Versace’s vibrant La Vacanza collection featuring Dua Lipa or its Jeans Couture autumn lineup.
Gigi Hadid for Versace Fall 2023 Campaign
Gigi Hadid is one of the stars of Versace’s fall ad campaign. The supermodel, who previously appeared alongside her sister Bella in the brand’s spring 2022 campaign, stands out in the black and white imagery. She sports sparkling jewelry and gloves— noticeable additions to her tailored jacket and pencil skirt look.
Stylist Jacob K orchestrates a wardrobe that commands attention: double-breasted blazers, form-fitting pencil skirts, and body-conscious dresses. Even gloves make a decisive appearance, pointing to a renewed emphasis on detailed accessorizing.
Speaking of accessories, the Greca Goddess top-handle bag emerges as the ultimate show-stealer. Crocodile embossing and sleek leather finish make this bag a standout accessory.
Irina Shayk for Versace Fall 2023 Campaign
Irina Shayk is also particularly noteworthy in the Versace fall advertisements. After posing for Versace’s Spring 2019 season, returns to the fashion house in full form. She is a vision in a halter-neck dress with a daring plunge, a sculpted blazer, and a crocodile-effect skirt.
Versace Fall/Winter 2023 Campaign
“This campaign celebrates everything I love about Versace: The power, the tailoring, the attitude. I love the black and white images that really showcase the iconic silhouette of the season, and the color pictures that bring the collection to life in the heart of Milan. On set I loved that the models felt strong, empowered, and fierce—exactly how you should feel when you wear Versace,” Donatella Versace states.
Creative direction is provided by Christopher Simmonds, ensuring the campaign achieves its visual storytelling aspirations. Lucia Pieroni crafts winged eyeliner looks, while Ryan Mitchell delivers sleek hair, solidifying the campaign’s polished aesthetic.
