Rabanne’s spring-summer 2024 campaign is a nod to the house’s iconic heritage while propelling it into contemporary fashion. Captured by the lens of Alasdair McLellan, the campaign draws a visual parallel to the seminal “Nues” series by Jean Clemmer in 1969, celebrated for their revolutionary depiction of the female form and fashion.
Rabanne Spring/Summer 2024 Campaign
In the present reincarnation, model Mona Tougaard steps into the frame, exuding an aura of sensuality and confidence that aligns with the French brand’s legacy. Creative director Julien Dossena channels the spirit of the ’69 series into the runway season. Mona, poised with an air of sensuality, dazzles in metallic and chainmail ensembles.
Adorned with a striking cuff bracelet, she represents the modern Rabanne woman—bold and unapologetically glamorous. The allure intensifies as Tougaard is portrayed in a draped bra top and skirt set, marrying the fluidity of fabric with the rigidity of metal.
Accessories also highlight bags shimmering in silver and gold, styled by Marie-Amélie Sauvé. Each item is crafted to stand out, to catch the eye and hold it, ensnared in its sparkle. Beyond fashion, you can also explore the Fame fragrance ad featuring Elle Fanning.
