Gucci has enlisted global brand ambassador Hanni from NewJeans for its latest campaign, showcasing the Horsebit 1955 bag and Horsebit 1953 loafers. The advertisements, captured by Tyrell Hampton, are set against the vibrant backdrop of Seoul.
Hanni for Gucci Horsebit 2024 Ad
Under the creative direction of Sabato De Sarno, Hanni exudes effortless style in these iconic designs. The Horsebit emblem, originating in the 1950s, is a hallmark of Gucci’s equestrian heritage, characterized by its distinctive double ring and bar design.
In this campaign, Hanni is styled by Francesca Burns, combining classic accessories with a mix of monogram print dresses, casual jeans, and leather jackets, perfectly blending elegance with a modern twist.
Hanni has been making waves as Gucci’s ambassador since October 2022 and expanded her role to Gucci Beauty in March 2024. Her association with the brand has been marked by a series of successful campaigns, including the Horsebit ad in 2023.
In this latest campaign, Hanni continues to embody the label’s luxurious yet approachable aesthetic. Her effortless charm and confident demeanor bring a fresh perspective to Gucci’s heritage pieces, making them resonate with a contemporary audience.
