Yamamay’s Swimwear Is Taking Over Summer 2024

Joanna Elizabeth

/

Published June 7, 2024

Yamamay Swim Summer 2024 Campaign
Lorena Rae poses in the Yamamay swim summer 2024 campaign. Photo: Yamamay

Yamamay’s summer 2024 swimwear campaign is a vibrant celebration of sun-soaked style, featuring a lineup of trendy designs perfect for beach lovers. The campaign stars models Lorena Rae, Lorena Duran, Cariss Helton, and Jessica Ann Strother, each showcasing the season’s hottest looks.

Yamamay Swim Summer 2024 Campaign

Modeling bold colors, Lorena Rae, Lorena Duran, and Jessica Ann Strother are all smiles in the Yamamay summer 2024 bikini collection.
Modeling bold colors, Lorena Rae, Lorena Duran, and Jessica Ann Strother are all smiles in the Yamamay summer 2024 bikini collection. Photo: Yamamay

The collection embraces a spectrum of vivid colors, from cerulean blue and hot pink to bright purple, ensuring a bold and eye-catching appearance. From plunging one-pieces or asymmetrical one-shoulder tops, Yamamay’s designs cater to different tastes.

Jessica Ann Strother shows off a pink printed bikini from Yamamay's summer 2024 collection.
Jessica Ann Strother shows off a pink printed bikini from Yamamay’s summer 2024 collection. Photo: Yamamay

The addition of sarong coverups adds versatility, allowing for seamless transitions from beach to boardwalk. Beyond swimwear, Yamamay extends its summer offerings to chic sleepwear and lingerie. Floral accents dominate these pieces, bringing a touch of nature’s beauty to lounging time.

Yamamay sets its summer 2024 campaign in Mexico.
Yamamay sets its summer 2024 campaign in Mexico. Photo: Yamamay

Each piece focuses on intricate designs and playful patterns that prove Yamamay’s commitment to fashion-forward swimwear. The accompanying film, set in Mexico, shows the designs in motion with models exuding pure beach glamour.


Recent Updates

Chanel-Makeup-Fall-2024

Chanel Makeup Fall 2024 Has a Mystical Moment

Get ready to unlock the mysteries of the universe with Chanel Makeup's fall 2024 collection, Clairvoyance. Inspired by Gabrielle Chanel's ...
Kylie-Jenner-Khy-ioannes-Collaboration

Kylie Jenner’s Khy x ioannes Focuses on Vibrant Florals

Khy, the fashion brand founded by Kylie Jenner, is making a statement with its first-ever print collaboration with ioannes. This ...
Marc-Jacobs-Futura-Collection-2024

Marc Jacobs & Futura Add Graffiti Edge to Denim

Marc Jacobs and graffiti legend Futura are teaming up for a limited-edition capsule collection that's taking it to hit the ...
Kendall-Jenner-Calvin-Klein-Fall-2024

Kendall Jenner Rocks Short Hair for Calvin Klein Fall 2024 Ad

Supermodel Kendall Jenner sports a chic short haircut in Calvin Klein's fall 2024 campaign in a bold departure from her ...
Weekend Max Mara's Fall 2024 Campaign Escapes Outdoors

Weekend Max Mara’s Fall 2024 Campaign Escapes Outdoors

Weekend Max Mara's fall-winter 2024 campaign escapes to the great outdoors set in northern landscapes. Model Mathilda Gvarliani channels the ...
Abby-Champion-Tommy-Hilfiger

Abby Champion & Patrick Get Cozy in Tommy Hilfiger Fall 2024 Ad

Love is in the air as engaged couple Abby Champion and Patrick Schwarzenegger star in Tommy Hilfiger's fall 2024 campaign ...