Italian luxury brand Loro Piana marks a milestone 100-year legacy with a stunning fall-winter 2024 campaign set against the breathtaking backdrop of a Scottish castle. The advertisements, lensed by renowned photographer Mario Sorrenti, bring together a talented cast of models.
Loro Piana Fall/Winter 2024 Campaign
The images and film include Anok Yai, Angelina Kendall, Bibi Breslin, Leon Dame, and Woosang Kim. The campaign’s aesthetic blends mid-century glamour with modern sophistication.
Tailored jackets and skirts, some crafted from luxurious Scottish Cheviot fabric, exude refinement and poise. Meanwhile, long overcoats paired with breezy skirts and leather boots add a rugged touch to the elegant outfits, expertly styled by Aleksandra Woroniecka.
The result is a nostalgic and contemporary collection honoring Loro Piana’s rich heritage while looking toward the future. Building on the success of its “Into the Wild” collection, the campaign’s outdoor setting emphasizes Loro Piana’s deep appreciation for nature.
