Emma Watson Blooms in Prada Paradoxe Virtual Flower Ad

Joanna Elizabeth

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Published July 25, 2024

Emma Watson Prada Paradoxe Virtual Flower Eau de Parfum Ad
Emma Watson stars in the Prada Paradoxe Virtual Flower Eau de Parfum campaign. Photo: Harley Weir

Prada’s latest fragrance, Prada Paradoxe Virtual Flower Eau de Parfum, blooms into something fresh and innovative. Starring in the campaign is Emma Watson, who returns as the face of the perfume line, sporting a chic pixie cut in an image captured by photographer Harley Weir.

The actress’s downward gaze, coupled with a flower blooming on the other side of the image, creates a sense of duality that reflects the fragrance’s core concept. This floral musk scent celebrates women’s multifaceted nature, embracing the complexities that make them unique.

Prada Paradoxe Virtual Flower Eau de Parfum Ad

Actress Emma Watson enchants in Prada's Paradoxe Virtual Flower perfume ad.
Actress Emma Watson enchants in Prada’s Paradoxe Virtual Flower perfume ad. Photo: Harley Weir

The fragrance features a bold top note of Vert de Bergamot, evoking the freshness of a spring morning. Middle notes of Jasmine Al accord and Neroli add a touch of sophistication, while base notes of Musk and Ambrette provide a sensual, skin-like warmth.

A look at the Prada Paradoxe Virtual Flower Eau de Parfum bottle.
A look at the Prada Paradoxe Virtual Flower Eau de Parfum bottle. Photo: Prada

The Paradoxe Virtual Flower Eau de Parfum fragrance comes in a unique triangle-shaped bottle with a sleek black top and lettering for a contrast with the perfume’s pink liquid. Its refillable design also reflects the brand’s commitment to sustainability.


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