YSL Beauty’s latest fragrance launch is making headlines with the Libre Flowers & Flames Eau de Parfum. Global superstar Dua Lipa fronts the dramatic campaign, posing fearlessly amidst flames that light up the word “Libre” behind her.
Dua Lipa for YSL Libre Flowers & Flames Perfume Ad
Clad in a sleek black jacket, Dua holds a flower, channeling the essence of the scent. This new role adds to her growing list of achievements, hot on the heels of being named a YSL makeup ambassador earlier this year.
So, what inspires this bold new perfume? The desert lily, a symbol of resilience and beauty, is the muse behind Libre Flowers & Flames.
Master Perfumers Anne Flipo and Carlos Benaïm have crafted a sensual floral scent, blending notes of desert lily accord, coco palm flower accord, tuberose, and orange blossom absolute.
The result is a fragrance that evokes fearless femininity with a golden sand colored bottle. And, with the full campaign video set to drop on August 5th, there is more to look forward to.
