Y-3 by adidas’s fall-winter 2024 campaign is set in New York City and brings a blast of urban chic. It girl and model Gabbriette is the face of the season, striking a pose in a series of dramatic black-and-white images lensed by photographer Max Vadukul.
Y-3 Fall/Winter 2024 Campaign
The bold shots are a love letter to the city that never sleeps, with sleek skyscrapers and gritty streets providing the perfect backdrop for Y-3’s latest collection.
Dubbed Hyper-Natural, the fall 2024 season is all about fusion. It blends street style with high-fashion silhouettes and the iconic adidas three stripes.
Yohji Yamamoto’s designs are the driving force behind Y-3’s edgy aesthetic. With draped shapes and modernist lines channeling urban sophistication, the result is a wardrobe that is at once effortless and avant-garde.
For Vadukul, capturing the essence of Y-3 in New York City was a homecoming of sorts. “Shooting for Y-3 in New York felt like returning home,” he reveals. “The city’s architectural grandeur and diverse people continue to inspire my black-and-white photography.”
I loved this campaign. So Good.