Louis Vuitton’s Fall 2024 Ad Celebrates Its Iconic Trunks

Joanna Elizabeth

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Published August 4, 2024

Louis Vuitton Fall 2024 campaign
Rianne van Rompaey stars in Louis Vuitton’s fall-winter 2024 campaign. Photo: David Sims / Louis Vuitton

Louis Vuitton’s fall-winter 2024 campaign marks a significant milestone: 10 years of bold vision under Nicolas Ghesquière’s creative direction. To celebrate this achievement, the famous fashion and purse brand is pulling out all the stops.

The advertisements blend striking silhouettes with its rich trunkmaking heritage. Enter model Rianne van Rompaey, who stars in a series of images shot by David Sims.

Louis Vuitton Fall/Winter 2024 Campaign

Louis Vuitton features a peplum dress in its fall-winter 2024 campaign.
Louis Vuitton features a peplum dress in its fall-winter 2024 campaign. Photo: David Sims / Louis Vuitton

Surrounded by iconic trunks that nod to LV’s storied past, Rianne makes a statement in key pieces that bring sophistication and edge.

Rianne van Rompaey layers up in a sweater, embellished skirt, and leather boots.
Rianne van Rompaey layers up in a sweater, embellished skirt, and leather boots. Photo: David Sims / Louis Vuitton

A chunky turtleneck, peplum dress, and sheer skirt take center stage, while fur accents add a touch of sophistication. Stylist Marie-Amélie Sauvé’s masterful touch is evident in every look.

Louis Vuitton celebrates its famous trunkmaking for its fall 2024 ad.
Louis Vuitton celebrates its famous trunkmaking for its fall 2024 ad. Photo: David Sims / Louis Vuitton

But the visuals are just the beginning. An accompanying film stars Rianne posing with a chandelier piece conceived by Philippe Parreno and designed by James Chinlund.

Rianne showcases the collection’s fluid motion as pulsating tunes drive the pace. Beauty-wise, Lucia Pieroni’s glam makeup and Duffy’s wavy hair styling round out the look.


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