Polo Ralph Lauren Reigns in New York for Fall 2024 Campaign

Joanna Elizabeth

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Published August 20, 2024

Ralph Lauren Fall 2024 Campaign
Lulu Tenney poses in Polo Ralph Lauren’s fall 2024 campaign called Ralph’s New York. Photo: Lachlan Bailey / Ralph Lauren

Ralph Lauren’s fall 2024 campaign spotlights New York City. Dubbed ‘Ralph’s New York,’ the striking black-and-white images pay homage to the city’s timeless style and enduring influence on Polo Ralph Lauren styles.

Leading the charge are notable models, including Taylor Hill, Lulu Tenney, Maty Fall, Hamid Onifade, and Cheikh Dia, among others lensed by Lachlan Bailey. These faces of the campaign showcase a collection that focuses on Polo Ralph Lauren’s iconic pieces.

Polo Ralph Lauren Fall 2024 Campaign

Taylor Hill models a leather bomber jacket with the New York Yankees' logo for Ralph Lauren's fall 2024 campaign.
Taylor Hill models a leather bomber jacket with the New York Yankees’ logo for Ralph Lauren’s fall 2024 campaign. Photo: Lachlan Bailey / Ralph Lauren

They feature a bold leather bomber jacket featuring the NY Yankees logo in collaboration with MLB. Soft cashmere cable knits and impeccably tailored suit styling round out the collection, evoking a sense of classic charm.

This year, the brand will also unveil Ralph Lauren Vintage, an initiative that will make its debut in September 2024.

Cheikh Dia and Maty Fall shows off Polo Ralph Lauren styles for the brand's fall 2024 campaign.
Cheikh Dia and Maty Fall show off Polo Ralph Lauren styles for the brand’s fall 2024 campaign. Photo: Lachlan Bailey / Ralph Lauren

For Ralph Lauren, New York City’s unique energy and sense of timelessness have been a lifelong source of inspiration. As he shares, “I’ve always believed in style, not fashion, and things that get better with age.”

Ralph Lauren spotlights casual meets formal style with Taylor Hill and Hamid Onifade for fall 2024.
Ralph Lauren spotlights casual meets formal style with Taylor Hill and Hamid Onifade for fall 2024. Photo: Lachlan Bailey / Ralph Lauren

He shares that the city embodies a greatness that has defined culture and style for generations. This sense of enduring legacy is something he aims to capture with ‘Ralph’s New York.’

Beyond the designs, the campaign also comes with a powerful soundtrack, courtesy of Alicia Keys, who performs a cover of Billy Joel’s beloved classic, ‘New York State of Mind,’.


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