Gucci Eyewear Fall 2024 Campaign: Sleek Styles

Joanna Elizabeth

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Published September 2, 2024

Gucci Eyewear Fall 2024 Campaign
Liya Kebede, Abbey Lee Kershaw, and He Cong pose for Gucci Eyewear’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Gucci

Gucci eyewear’s fall-winter 2024 campaign is all about accessories and makes a statement. Top models Liya Kebede, Abbey Lee Kershaw, and He Cong stand out in polished studio portraits lensed by the renowned Mario Sorrenti.

Gucci Eyewear Fall/Winter 2024 Campaign

Liya Kebede wears optical frames in Gucci Eyewear's fall 2024 ad.
Liya Kebede wears optical frames in Gucci Eyewear’s fall 2024 ad. Photo: Mario Sorrenti / Gucci

The focus is on sleek silhouettes, with optical and sunglass frames that exude sophistication. At the heart of the campaign is the iconic Gucci interlocking logo, decorated in gold-tone hardware that demands attention.

Ready for her closeup, Abbey Lee Kershaw wears sleek sunglasses for Gucci eyewear's fall-winter 2024 campaign.
Ready for her closeup, Abbey Lee Kershaw wears sleek sunglasses for Gucci eyewear’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Gucci

But it’s not just about the logo. The fashion accessories are a lesson in design. From bold squares to slim rectangles, the shapes are varied and eye-catching. Classic white and black frames make a timeless statement, while a tortoiseshell print adds a touch of vintage glamour.

He Cong is in focus for the Gucci eyewear fall-winter 2024 campaign.
He Cong is in focus for the Gucci eyewear fall-winter 2024 campaign. Photo: Mario Sorrenti / Gucci

Creative director Sabato De Sarno’s vision for eyewear focuses on simplicity and elevation. The pieces are not about flashy designs or over-the-top embellishments. Instead, it’s focused on creating understated and luxurious pieces.

Stylist Suzanne Koller brings this vision further, pairing the eyewear with embellished tanks and relaxed jackets that add a hint of effortless cool.


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