IRO takes the spotlight with its latest fall-winter 2024 campaign. The French fashion label unveils the looks. Photographer Chris Colls is behind the lens, capturing model Luna Bijl in a series of dynamic, fashion-forward images.
IRO Fall/Winter 2024 Campaign
Cool girl chic is the season’s theme, as oversized shearling jackets, statement leather pieces, and effortlessly relaxed denim take over the frame. These edgy looks exude pure, unadulterated fashion.
Taking a closer look, the season’s silhouette is all about juxtaposition. Voluminous outerwear with sculpted shoulders makes a statement, paired with sleek, streamlined bottoms. The result is a look that’s both tough and feminine.
Neutrality reigns supreme in IRO’s color palette, with light grey, ecru, and rich chocolate brown hues dominating. Beauty follows suit, with Luna Bijl sporting a tousled hairstyle and understated makeup that lets her natural features shine through.
