Burberry is storming the holiday 2024 season with its latest campaign, aptly titled “It’s Always Burberry Weather.” The cast features an impressive lineup of talent: Cara Delevingne, the incomparable Olivia Colman, the charming Zhang Jingyi, and the enigmatic Little Simz.
It’s Always Burberry Weather 2024 Campaign
This bold statement features striking images captured across London’s streets and the picturesque British countryside. Under the lens of photographer Alasdair McLellan, these stars shine bright as they model Burberry’s jackets and coats. From an updated take on the classic trench coat, they are now elevated with sleek B-shaped hardware.
Burberry silhouettes take center stage for the coming season, boasting modern interpretations of the iconic check lining. Neutral tones like soft tans and earthy khaki take the spotlight, punctuated by bold pops of crimson. The overall aesthetic is effortless yet powerful as if the clothes are shielding their wearers from the world.
What drives this innovative spirit at Burberry? Chief Creative Officer Daniel Lee states, “Burberry is about protection, functionality and the outdoors. We are always inspired by our archive and the innovation and creativity of the brand. The campaign promotes the house’s silhouettes: protective and enduring.”
To celebrate the launch, Burberry will be popping up globally with a series of immersive experiences, transforming window displays into tributes to the British brand’s storied legacy.
