Alaïa’s summer-fall 2024 campaign takes a glimpse into the world of private domains. Leading models Mona Tougaard, Vittoria Ceretti, Felice Nova Noordhoff, and Awar Odhiang shed their inhibitions, posing in various states of undress. The setting happens to be iconic Parisian hotel rooms, captured by photographer Tyrone Lebon.
Alaïa Fall 2024 Campaign
Unfiltered and unapologetic, the season’s faces exude vulnerability and sensuality as they lounge in their natural states. The contrast between their unbridled expression and the opulent backdrops is striking, and it’s here that Pieter Muller’s designs truly shine.
The creative director’s use of traditional house codes is evident in the collection. A bubble coat in pink faux fur gives a whimsical touch, while asymmetrical tops and relaxed jeans finish the season. Rounded cuffs and printed pumps stand out in the accessories department.
Stylist Aleksandra Woroniecka orchestrates the ensembles, complemented by Anthony Turner’s effortless hair and Yadim’s understated makeup.
