Louis Vuitton’s Cruise 2025 Ad Pays Homage to Barcelona

Joanna Elizabeth

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Published November 5, 2024

Louis Vuitton Cruise 2025 Campaign
Mona Tougaard poses in Louis Vuitton’s Cruise 2025 campaign. Photo: Jamie Hawkesworth / Louis Vuitton

Louis Vuitton’s cruise 2025 campaign is set in vibrant Barcelona, Spain. The city’s iconic architecture serves as the perfect canvas for the collection’s daring silhouettes, with striking locations like Gaudí’s La Pedrera and the Fundació Joan Miró taking center stage.

Louis Vuitton Cruise 2025 Campaign

Louis Vuitton spotlights the Noé Trunk monogram bag for the cruise 2025 season.
Louis Vuitton spotlights the Noé Trunk monogram bag for the cruise 2025 season. Photo: Jamie Hawkesworth / Louis Vuitton

Noted photographer Jamie Hawkesworth captures the collection, as models Mona Tougaard, Larissa Moraes, and Cara Schadel exude pure grace. Against the stunning backdrop of Barcelona, sculptural ensembles are paired with show-stopping accessories.

Structured silhouettes in neutrals are featured in Louis Vuitton's cruise 2025 campaign.
Structured silhouettes in neutrals are featured in Louis Vuitton’s cruise 2025 campaign. Photo: Jamie Hawkesworth / Louis Vuitton

There is the sleek Slim Trunk, the edgy Noé Trunk, and the timeless Capucines bag. Classic wide-brimmed hats and outfits with sharp boots add extra accents to each look.

Barcelona is the setting of Louis Vuitton's cruise 2025 campaign.
Barcelona is the setting of Louis Vuitton’s cruise 2025 campaign. Photo: Jamie Hawkesworth / Louis Vuitton

Duffy styled the shoot’s hair, while Hiromi Ueda worked on makeup. Aside from its recent cruise campaign, the luxury brand also dropped its LV Ski collection, made for hitting the slopes.


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