adidas Originals x Sporty & Rich Make Over the SL72 Sneaker

Joanna Elizabeth

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Published November 25, 2024

adidas Originals and Sporty & Rich collaborate on the SL72 sneaker.
adidas Originals and Sporty & Rich collaborate on the SL72 sneaker. Photo: adidas

adidas Originals and Sporty & Rich are joining forces once again, this time drawing inspiration from the vibrant 1970s. Following successful collaborations on the Samba and Handball Spezial, the duo is putting a fresh spin on the iconic SL72 silhouette.

adidas Originals x Sporty & Rich SL72

The adidas Originals SL72 Sporty & Rich features bold colorways.
The adidas Originals SL72 Sporty & Rich features bold colorways. Photo: adidas

The Emily Oberg-led label has envisioned three bold colorways that pop with high-contrast hues of yellow, periwinkle, and teal. Designed to make a statement, each sneaker from the iconic brand boasts a nylon upper paired with suede overlays and sleek leather stripes.

Paying tribute to the past, adidas Originals SL72 Sporty & Rich delivers a retro look.
Paying tribute to the past, adidas Originals SL72 Sporty & Rich delivers a retro look. Photo: adidas

To showcase this eye-catching collection, the brands have opted for a throwback setting. It features a retro gym room where models can be seen stretching, flexing, and posing in the shoes, paired with classic running shorts and crisp white socks.

A look at the adidas Originals SL72 Sporty & Rich collaboration.
A look at the adidas Originals SL72 Sporty & Rich collaboration. Photo: adidas

The adidas Originals SL72 Sporty & Rich is already live on sportyandrich.com, and will be hitting more platforms – CONFIRMED, adidas.com, adidas stores, and select retailers – on November 26th.


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