Photographed by Andreas Ortner, fashion retailer Stylebop’s spring 2025 campaign is a striking fusion of contemporary fashion and natural beauty. The visuals center on model Mariana Santana in a minimalist studio, where a classic Porsche overflows with vibrant yellow flowers.
Stylebop Spring 2025 Campaign
The imagery creates a surreal contrast between sleek design and organic abundance. Styled by Jana Kapounová, the collection highlights embellished separates, glimmering jewelry, and statement outerwear. The designs of Marni, Valentino, and more stand out.
A standout look features an embellished two-piece set, mirroring the floral elements in the set design. Another moment sees Santana in a glossy black raincoat paired with knee-high boots, standing amid scattered petals. Accessories take center stage, with oversized earrings cascading alongside delicate yellow petals placed under her eyes.
Ortner, who also led art direction, balances sophistication with raw beauty, while Uli Wissel’s understated hair and makeup enhance the campaign’s intangible quality. Production for the shoot is by Luminosa Productions.
