PUMA and Sanrio have teamed up for a playful, nostalgia-packed collection that brings Hello Kitty and her friends into the world of streetwear. Inspired by the vibrant energy of 1990s Los Angeles and dreamy West Coast sunsets, the collection features pastel hues, watercolor visuals, and doodle-style graphics.
PUMA x Hello Kitty Collaboration
The apparel lineup includes oversized hoodies, ribbed tank tops, flared leggings, and graphic t-shirts, blending sporty silhouettes with whimsical Hello Kitty elements. Puff prints and holographic details add a fun twist to the everyday essentials. The one-piece jumpsuit, covered in a tonal Hello Kitty pattern, stands out as a stylish statement piece.
Footwear takes the collaboration to the next level, with PUMA Suede XL sneakers in bold pink or sleek black. The Easy Rider gets a Kuromi-inspired update with watercolor accents, while the Palermo sneaker embraces My Melody’s signature soft aesthetic. Special details like overdyed midsoles and lace shrouds make each design stand out.
Perfect for both kids and adults, this collection captures the magic of Hello Kitty with a sporty, street-chic vibe. It’s available now at PUMA.com, flagship stores, and select retailers now.
