SSENSE just dropped its boldest bridal edit yet, and it’s not what you’d expect. The Bridal 3.0 capsule collection throws out the rulebook with over 100 items that go beyond the dress. Think sheer veils, white gloves, garters, and sharp suits, all styled with a rebellious twist.
The campaign, lensed by Reto Schmid, stars models Suj Lee and Frances Wilks in unconventional settings, from café patios to overgrown fields. Stylist Monika Tatalovic mixes tailored pieces with playful elements like oversized bows and structured minis.
SSENSE Bridal 3.0 Capsule Collection
One standout look is Simone Rocha’s Carnation Balconette Dress, while Issey Miyake brings sculptural flair with the Eau Dress. Vaquera’s white Pouf Bodysuit reimagines bridal wear with volume and attitude.
Designers like Colleen Allen and Du Ciel add sensual, offbeat touches: asymmetric skirts, pearl accents, and lingerie-inspired sets. It’s bridal, but flipped inside out. It’s perfect for courthouse vows, outdoor elopements, or just making a statement.
Brigitte Chartrand of SSENSE explains, “After the warm receptions to our first two bridal capsules with wide-ranging brand mixes, we established SSENSE in the bridal space by presenting two capsules that pushed the boundary and offered a completely new take on wedding attire.”
