Modern Muse – After being announced as a face of Estee Lauder last spring, we finally get to see Arizona Muse’s work for the beauty giant in the “Modern Muse” fragrance campaign. It’s been ten years since the launch of a new scent from Lauder, and now, the company taps the American model for a dreamy advertisement lensed by Craig McDean. “Modern Muse” officially launches this September. (WWD)
Arizona Muse Lands Estee Lauder "Modern Muse" Fragrance Campaign
Recent Updates
Lily Aldridge Smolders in Christian Louboutin Fétiche Ad
Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaïa’s Archetypes Campaign Revisits Timeless Styles
Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie
For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance
Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...
Kendall Jenner & Gucci Bring Snowy Style to Gift Season
Gucci takes winter style to new heights with Chapter 2 of its 2024 Gift campaign, “To the Mountains.” Led by ...
Jacquemus’ Holiday 2024 Campaign Goes on a Glam Retreat
Jacquemus is serving up a luxurious escape with its “Winter Retreat” Holiday 2024 campaign. Buzzy model Alex Consani brings the ...
This is so disappointing. I don’t like her expression, and the pose isn’t “selling” the fragrance.
I agree, she could have been interacting with the product a lot more.
lol i see what they did there.