Rihanna for Balmain – Super star Rihanna is the new face of Balmain’s spring 2014 campaign, WWD has revealed. The pop singer poses for Inez van Lamsweerde and Vinoodh Matadin in 90s inspired wear and with a curly coif. Mel Ottenberg styled Rihanna while Atelier Franck Durand worked on creative direction for the shoot.