Lady or Vamp–A new magazine for women from the makers of Hercules, Vamp, takes a look at the femme fatale and her power through beauty. The first issue of the publication enlists top models Rosie Huntington-Whiteley (who appears in Juicy Couture’s spring ads), Liya Kebede, Andreea Diaconu, Carolyn Murphy, Emily DiDonato and Karmen Pedaru for six separate covers. The covers were shot by Paola Kudacki, Giampaolo Sgura and Santiago & Mauricio Sierra with each girl looking as glamorous as ever.