After rumors began last year, Calvin Klein has finally confirmed Justin Bieber as the face of its spring 2015 Jeans and Underwear advertisements alongside brand ambassador Lara Stone. Mert & Marcus captured the campaign in New York City in black and white. For their part, Calvin Klein confirmed the move by posting the image to social media with the following: “Believe it. Justin Bieber + Lara Stone for Calvin Klein. #mycalvins”.
See Lara in last season’s Calvin Klein Jeans ads
