Balmain Unveils Spring 2016 Eyewear Campaign

Joanna Elizabeth

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Published February 16, 2016

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Updated August 2, 2017

Riley Montana and Francisco Lachowski star in Balmain Eyewear's spring-summer 2016 campaign
Riley Montana and Francisco Lachowski star in Balmain Eyewear’s spring-summer 2016 campaign

French brand Balmain followed up its supermodel campaign with its spring 2016 eyewear advertisements. Starring Riley Montana and Francisco Lachowski, the black and white images captured by Steven Klein spotlight the optical and sunglass styles. Made with creative direction by Pascal Dangin of KiDS Creative, the advertisements set a sensual mood.

Balmain Eyewear Spring 2016 Campaign

An image from Balmain's spring-summer 2016 campaign
An image from Balmain’s spring-summer 2016 campaign

Shop Balmain Eyewear:

Balmain Red Tortoise Shell Sunglasses
Balmain Red Tortoise Shell Sunglasses

Balmain Turquoise Sunglasses
Balmain Turquoise Sunglasses

Balmain Spring 2016 Campaign

Claudia Schiffer, Cindy Crawford and Naomi Campbell star in Balmain's spring 2016 campaign
Claudia Schiffer, Cindy Crawford and Naomi Campbell star in Balmain’s spring 2016 campaign

In January, Balmain unveiled its spring-summer 2016 clothing campaign starring 90s supermodels Cindy Crawford, Naomi Campbell and Claudia Schiffer. Photographed by Steven Klein, the women stunned in bodycon silhouettes from the new season.

Supermodels Cindy Crawford and Claudia Schiffer strike a pose for Balmain's spring 2016 campaign
Supermodels Cindy Crawford and Claudia Schiffer strike a pose for Balmain’s spring 2016 campaign

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