For the past few season, Los-Angeles based brand FRAME has differentiated itself from being more than a denim label with a build out of outerwear, sweaters and shirting. And with its fall-winter 2016 campaign, the label focuses on these other categories complete with a rock and roll attitude.
FRAME co-founder Erik Torstensson captures models Steffy Argelich and Julia Hafstrom for the advertisements which juxtapose cropped color shots with full-length portraits. In the images, the girls can be seen wearing leather skirts, velvet blazers and tailored outerwear–and of course FRAME’s signature denim.
