Bally gets a new look for its fall-winter 2016 campaign. Design director Pablo Coppola tapped photographer Jack Davison to capture a series of eccentric portraits. The advertisements star eight models including veteran star Guinevere van Seenus, Finnlay Davis and Ina Maribo Jensen. The fall collection features eccentric 1970’s inspired styles with embroidered jackets, flouncy dresses and polished leather accessories.
Taking about the decision to choose Davison, Coppola says, “What drew me to Jack’s work was his ability to capture intimacy in his portraits, there is real emotion there. For the AW ‘16 campaign, I wanted to take a new approach [a diverse cast of multiple models] by highlighting the personality of a group. This gang is composed of different types: from a star like Guinevere or a new comer like Ina; Jack zeroed in on each of them and captured their essence.”
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