Sonia Rykiel gets into a celebratory mood with the launch of its spring-summer 2018 campaign. The French label marks its 50th anniversary this year with advertisements which take place at the Parisian art school l’Ecole des Beaux Arts. Photographer Zoe Ghertner captures models jumping on a pink bouncy castle in the school’s courtyard.
Related: Imaan Hammam & Dorit Revelis Are Free Spirits in Sonia Rykiel’s Fall 2017 Campaign
The large cast includes Olympia Campbell, Roos Van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez and Xie Chaoyu. Styled by Francesca Burns, the images spotlight striped knits, breezy skirts and statement bags. For beauty, Kei Terada works on hair for the shoot with makeup by Grace Ahn.
Sonia Rykiel Spring/Summer 2018 Campaign
