Memories of Orange: Y-3 Fall 2022 Chapter 3 Drops

Joanna Elizabeth

/

Published July 18, 2022

adidas Y-3 Fall 2022 Memories of Orange Collection
adidas and Yohji Yamamoto unveil Y-3 Fall/Winter 2022 Memories of Orange campaign. Photo: Thue Norgaard

New designs are being released as part of the ongoing celebration of Y-3’s 20th anniversary. Memories of Orange is the name of the Fall/Winter 2022 Chapter 3 collection from the adidas by Yohji Yamamoto line. Models strike dynamic poses in the Japanese designer’s signature tailoring, complete with bold color-blocking.

Y-3 Fall/Winter 2022 Memories of Orange Chapter 3 Collection

Y-3 Memories of Orange Models
Y-3 celebrates its 20th anniversary with Memories of Orange fall-winter 2022 campaign. Photo: Thue Norgaard

Orange was a color that was fundamental in Y-3’s early lines, so it was a smart choice for Yamamoto and adidas to zero in on it as the focal point of their collaboration. The Memories of Orange line features a color palette that deviates significantly from the urban and cool-neutral realm that is typically associated with Yohji Yamamoto’s work. 

Related: Take a Look at the adidas Y-3 Qasa High Sneaker

Sneakers Y-3 Fall 2022 Memories of Orange
Sneakers from the Y-3 Fall/Winter 2022 Memories of Orange collection. Photo: Thue Norgaard

For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

adidas

A number of fan favorites, including the Y-3 QASA and Y-3 GAZELLE, have been given an intriguingly fresh new look in this season’s line. Some of the footwear embraces the orange aesthetic, while other styles, such as the HOKORI III, feature subtle detailing on the base of the shoe. This allows the shoes to be worn with a wider variety of Adidas’s other collections. 

Y-3 Clothes Fall 2022 Chapter 3
A model wears an all-black look from adidas Y-3 fall-winter 2022 collection. Photo: Thue Norgaard

In a few of the looks featured in this campaign, you can see Yamamoto’s meticulous attention to detail in terms of tailoring and fit. Photographer Thue Norgaard was responsible for capturing these images, and Jamie Reid and Robbie Spencer were responsible for the creative direction and styling, respectively.


Recent Updates

Ariana-Grande-Swarovski-2025

Ariana Grande & Swarovski’s Collab Hits All the Right Notes

Ariana Grande shines in her latest collaboration with Swarovski. The campaign showcases a dazzling jewelry collection that merges Old Hollywood ...
Fendi-Spring-Summer-2025

Fendi’s Soft Glam Spring 2025 Campaign

Fendi gets dreamy with its spring 2025 campaign, focusing on vintage-inspired styles. Shot by Steven Meisel, the images feature models ...
Banana-Republic-Spring-2025

Jasmine Tookes Relaxes in Banana Republic Spring 2025 Ad

Banana Republic goes back to the must-haves with its spring 2025 campaign, featuring its spring classic collection. Jasmine Tookes, the ...
Emily-Ratajkowski-Marella-Blazer-2025

Emily Ratajkowski & Marella Are Taking Over Blazers

Emily Ratajkowski is bringing her signature style to a new Marella collaboration, focusing on blazers. Set to launch on February ...
Kylie-Jenner-Khy-Wardrobe

Kylie Jenner’s Khy Wardrobe Offers Luxe Staples

Khy is back with Khy Wardrobe, an expansion of the brand designed to offer everyday dressing with a modern edge ...
Ariana-Grande-rem-Beauty-Dreamglow

Ariana Grande’s r.e.m. Beauty Drops Its Dreamglow Line

Ariana Grande is a shimmering vision with the latest r.e.m. Beauty drop, the Dreamglow collection. The singer and actress channels ...