Memories of Orange: Y-3 Fall 2022 Chapter 3 Drops

Joanna Elizabeth

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Published July 18, 2022

adidas Y-3 Fall 2022 Memories of Orange Collection
adidas and Yohji Yamamoto unveil Y-3 Fall/Winter 2022 Memories of Orange campaign. Photo: Thue Norgaard

New designs are being released as part of the ongoing celebration of Y-3’s 20th anniversary. Memories of Orange is the name of the Fall/Winter 2022 Chapter 3 collection from the adidas by Yohji Yamamoto line. Models strike dynamic poses in the Japanese designer’s signature tailoring, complete with bold color-blocking.

Y-3 Fall/Winter 2022 Memories of Orange Chapter 3 Collection

Y-3 Memories of Orange Models
Y-3 celebrates its 20th anniversary with Memories of Orange fall-winter 2022 campaign. Photo: Thue Norgaard

Orange was a color that was fundamental in Y-3’s early lines, so it was a smart choice for Yamamoto and adidas to zero in on it as the focal point of their collaboration. The Memories of Orange line features a color palette that deviates significantly from the urban and cool-neutral realm that is typically associated with Yohji Yamamoto’s work. 

Related: Take a Look at the adidas Y-3 Qasa High Sneaker

Sneakers Y-3 Fall 2022 Memories of Orange
Sneakers from the Y-3 Fall/Winter 2022 Memories of Orange collection. Photo: Thue Norgaard

For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

adidas

A number of fan favorites, including the Y-3 QASA and Y-3 GAZELLE, have been given an intriguingly fresh new look in this season’s line. Some of the footwear embraces the orange aesthetic, while other styles, such as the HOKORI III, feature subtle detailing on the base of the shoe. This allows the shoes to be worn with a wider variety of Adidas’s other collections. 

Y-3 Clothes Fall 2022 Chapter 3
A model wears an all-black look from adidas Y-3 fall-winter 2022 collection. Photo: Thue Norgaard

In a few of the looks featured in this campaign, you can see Yamamoto’s meticulous attention to detail in terms of tailoring and fit. Photographer Thue Norgaard was responsible for capturing these images, and Jamie Reid and Robbie Spencer were responsible for the creative direction and styling, respectively.


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