Alaïa’s Summer 2024 Collection Exudes Effortless Elegance

Joanna Elizabeth

/

Published May 25, 2024

Alaia Summer Fall 2024 Campaign
Alaïa unveils its summer-fall 2024 campaign featuring Loli Bahia. Photo: Sam Rock

Alaïa debuts its summer-fall 2024 campaign with a focus on elegant silhouettes. Featuring model Loli Bahia, the studio portraits captured by Sam Rock highlight the season’s refined and fashion-forward aesthetic.

Alaïa Summer/Fall 2024 Campaign

Alaïa enlists Loli Bahia for its summer-fall 2024 campaign, showcasing bold jewelry pieces.
Alaïa enlists Loli Bahia for its summer-fall 2024 campaign, showcasing bold jewelry pieces. Photo: Sam Rock

Key pieces include a striking statement necklace and matching cocktail ring, a gracefully draped dress, and a chic combination of a cropped top with a flared skirt. Each design embodies a polished, sophisticated look.

Loli Bahia presents Alaïa's summer-fall 2024 collection, donning a chic black outfit with a crop top and skirt.
Loli Bahia presents Alaïa’s summer-fall 2024 collection, donning a chic black outfit with a crop top and skirt. Photo: Sam Rock

Creative director Pieter Mulier brings a collection that effortlessly merges modern style with timeless elegance. Among the standout outfits are high-waisted balloon jeans paired with a sleek turtleneck top, channeling casual looks and high fashion.

Alaïa highlights a sophisticated draped dress for its summer-fall 2024 campaign.
Alaïa highlights a sophisticated draped dress for its summer-fall 2024 campaign. Photo: Sam Rock

The ensembles are expertly styled by Aleksandra Woroniecka, with Benjamin Muller handling hair and Sandrine Cono Bock on makeup, ensuring each look is impeccably finished.

This campaign follows Alaïa’s spring collection featuring Gisele Bundchen, continuing the brand’s tradition of showcasing iconic fashion moments.


Recent Updates

Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & Lancôme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in Lancôme’s latest ad for its L’Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...

Leave a Comment