Alexander McQueen 2016 Spring / Summer Ad Campaign

Natalie Westling stars in Alexander McQueen's spring-summer 2016 campaign — Natalie Westling stars in Alexander McQueen’s spring-summer 2016 campaign

Alexander McQueen heads to Seville, Spain, for its spring-summer 2016 campaign starring Natalie Westling. Tapping into the dual styles of the runway collection, the advertisements photographed by David Sims tell two stories. For half of the shots, the model can be seen prancing in the outdoors while the other half focuses on more moody, black and white portraits. Together, the images have a striking effect.

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Alexander McQueen Spring 2016 Campaign

David Sims shoots Alexander McQueen's spring-summer 2016 campaign — David Sims shoots Alexander McQueen’s spring-summer 2016 campaign

Alexander McQueen's spring 2016 campaign was shot on location in Seville, Spain — Alexander McQueen’s spring 2016 campaign was shot on location in Seville, Spain

An image from Alexander McQueen's spring-summer 2016 campaign — An image from Alexander McQueen’s spring-summer 2016 campaign

Romantic ruffles are spotlighted in Alexander McQueen's spring 2016 campaign — Romantic ruffles are spotlighted in Alexander McQueen’s spring 2016 campaign

Victorian inspired tailoring from Alexander McQueen's spring 2016 collection — Victorian inspired tailoring from Alexander McQueen’s spring 2016 collection

Alexander McQueen Spring 2016 Runway

A look from Alexander McQueen’s spring 2016 collection

Sarah Burton found inspiration in 17th century silk makers for Alexander McQueen’s spring 2016 runway show. The designer juxtaposed romantic ruffles with menswear inspired tailoring for the spring season.