Carolyn Murphy, Andreea Diaconu Unbox Style for Amazon Fashion’s Spring Campaign

Joanna Elizabeth

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Published March 21, 2017

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Updated March 23, 2017

Rebecca Taylor Pop Pleat Top $250, Joe’s Jeans The Wide-Leg Jean in Eddie $79.99 and FRYE Claude Cross-Body Bag $214.91
Starring in Amazon Fashion’s spring 2017 campaign, Carolyn Murphy poses in casual style. Rebecca Taylor Pop Pleat Top $250, Joe’s Jeans The Wide-Leg Jean in Eddie $79.99 and FRYE Claude Cross-Body Bag $214.91

Amazon Fashion focuses on the unboxing experience with its spring 2017 campaign. Starring models Andreea Diaconu, Carolyn Murphy and Tao Okamato; the images capture the feeling of getting a new package. Photographer Cass Bird lenses the trio in stylish ensembles featuring designer looks styled by Eric Nicholson.

Related: Andreea Diaconu Models Spring Outerwear for WSJ. Magazine
Carolyn Murphy Stars in Miu Miu’s Spring 2017 Campaign

The models wear pieces from the likes of Steve Madden, Rebecca Taylor and FRYE. Creative agency Wednesday and Amazon Fashion creative director Leon St-Amour worked together on the shoot’s concept. Bird also directed a video featuring Andreea unboxing a selection of outfits styled by Kate Young.

Amazon Fashion Spring/Summer 2017 Campaign

Baldwin Sienna Crew Neck Tank $285 and Halston Heritage Wide Leg Flowy Pant $325
Tao Okamoto flashes a smile in Amazon Fashion spring 2017 campaign. Baldwin Sienna Crew Neck Tank $285 and Halston Heritage Wide Leg Flowy Pant $325
Rachel Zoe Lucia Dress $695
Andreea Diaconu poses in Rachel Zoe Lucia Dress $695
Mackage Vimka Bomber Jacket $490, Halston Heritage Long Sleeve Shirtdress with Wide Cuff $325 and Steve Madden Bertie Fashion Sneaker $48.30
Carolyn Murphy takes on the bomber trend. Mackage Vimka Bomber Jacket $490, Halston Heritage Long Sleeve Shirtdress with Wide Cuff $325 and Steve Madden Bertie Fashion Sneaker $48.30

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