Anine Bing makes a statement with its first-ever denim campaign for spring 2025. It spotlights three signature styles: the Hugh, Kate, and Manon jeans. Captured in Paris by Ezra Petronio, the campaign features models Rebecca Leigh Longendyke and Ying Ouyang in cool, structured silhouettes.
Anine Bing Spring 2025 Denim Campaign
Each jean style is crafted for the modern woman. The Hugh Jean is a mid-rise, relaxed wide-leg cut. The Kate Jean is a timeless straight-leg design with an ankle-length inseam, perfect for an everyday polished look. Meanwhile, the Manon Jean embraces a high-rise, wide-leg shape, offering an elongated, ultra-flattering fit. Prices range from $250 to $280.
“Since our launch in 2012, my goal has been to offer a denim collection that transcends quality and fabrication. I want our jeans to evoke feelings of confidence and empowerment, helping you feel like the best version of yourself with every wear,” shares Anine Bing, Founder and Chief Creative Officer.
