Ariana Grande’s r.e.m. Beauty Eyeliner Masters the Cat Eye

Joanna Elizabeth

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Published July 30, 2024

Ariana Grande rem Beauty Borderline Eyeliner
Ariana Grande poses for r.e.m. Beauty Borderline Gel Eyeliner and Eyeliner Marker. Photo: Sarah Silver / r.e.m. Beauty

Ariana Grande’s r.e.m. Beauty is making a statement with its latest launch. The Borderline Gel Eyeliner and Eyeliner Marker are out now. Inspired by the singer’s signature cat-eye look, these new additions are all about precision and glamour.

Ariana Grande for r.e.m. Beauty Borderline Eyeliner 2024 Ad

Singer Ariana Grande shows off a purple eyeliner makeup look for r.e.m. Beauty's Borderline collection.
Singer Ariana Grande shows off a purple eyeliner makeup look for r.e.m. Beauty’s Borderline collection. Photo: Sarah Silver / r.e.m. Beauty

The long-lasting and waterproof Gel Eyeliner is a game-changer, delivering precise lines that stay put all day. Available in ten bold shades, from “Mood Ring” (a vibrant cobalt blue) to “Plumage” (a deep, dark violet plum shimmer), there’s a color to match every mood.

Ariana Grande enchants with r.e.m. Beauty's new Borderline Eyeliner collection.
Ariana Grande enchants with r.e.m. Beauty’s new Borderline Eyeliner collection. Photo: Sarah Silver / r.e.m. Beauty

In the campaign images, Ariana Grande serves up pure glamour with a 60s-inspired twist, showcasing graphic eye makeup paired with a glossy peach lip color. The results are stunning, with the star and Cloud Pink perfumer posing for a series of sultry close-up shots.

Posing with full eyelashes, Ariana Grande stuns for r.e.m. Beauty's Borderline Eyeliner campaign.
Posing with full eyelashes, Ariana Grande stuns for r.e.m. Beauty’s Borderline Eyeliner campaign. Photo: Sarah Silver / r.e.m. Beauty

The Borderline Eyeliner Marker is also making its debut, offering a dramatic look in four color options: navy blue, brown, white, and silver. With these two new launches, r.e.m. Beauty is giving you the tools to take your eye makeup to the next level.

Ariana Grande shows off her signature cat eye for r.e.m. Beauty.
Ariana Grande shows off her signature cat eye for r.e.m. Beauty. Photo: Sarah Silver / r.e.m. Beauty

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