Los Angeles-based brand Aya Muse enlists photographer Adam Franzino (Atelier Management) to capture its pre-fall 2022 collection. Starring model Alexandra Agoston, images set at a beach location channel the label’s effortlessly cool vibes. A new season includes sheer dresses, body-hugging knits, and relaxed suiting.
Aya Muse Pre-Fall 2022 Lookbook by Adam Franzino
A color palette focuses primarily on neutrals with shades of caramel brown, classic black, and oatmeal beige. Burgundy red and sky blue hues are also featured in the collection. Creative director Tina Rodiou‘s designs take inspiration from nature while featuring modern silhouettes. The pieces are made ethically, focusing on recycled fabrics and without the use of single-use plastic.
Related: Alexandra Agoston Takes the Spotlight for Vogue Portugal
“Designed in the heart of Los Angeles, Aya Muse is derived from the Japanese word meaning beautiful and the Greek word for inspiration. Aya Muse quite literally means beautiful inspiration. Aya Muse deconstructs the status quo and makes it her own. She develops trends based on what she wants to wear, not what she thinks others might,” the brand’s about section reads.
