Balenciaga, the eminent French fashion house, has unveiled its 2024 Closet Campaign, a tribute to its iconic bags that have defined style across generations. In a striking blend of contemporary and archival aesthetics, the campaign is headlined by the newly appointed brand ambassador, the stylish Kim Kardashian.
She poses alongside a star-studded cast, including actresses Nicola Peltz and Roh Yoon Seo, influencer Devon Lee Carlson, model Paloma Elsesser, and renowned costume designer Patricia Field.
Balenciaga Closet Campaign for 2024
Captured through the lens of famed photography duo Inez & Vinoodh, the campaign breathes new life into the Balenciaga Le City Bag, a piece first introduced in 2000 and now reimagined for the modern wardrobe.
Set in the intimate ambiance of closets, the imagery showcases these bags as accessories and integral parts of personal style stories. In a nostalgic nod to the early 2000s, the campaign’s styling, curated with velour tracksuits, sporty jackets, and sleek bodysuits, resonates with the era’s distinctive fashion sensibilities.
It’s a delightful throwback that aligns seamlessly with today’s fashion landscape, proving that true style is timeless. Balenciaga’s Le City Bag, the campaign’s centerpiece, makes its comeback in Arena leather, adorned with vintage details such as original-sized studs and lacquered leather handles.
Alongside Le City, the campaign also spotlights Balenciaga’s other signature designs, including the Le Cagole and the Hourglass bags. In her unique role, Kim Kardashian invites viewers into her personal space, adding an authentic touch to the campaign.
The closets, akin to museum galleries, display an array of Balenciaga bags, emphasizing their status as cherished pieces of art.
