Balenciaga continues to embrace a no-fuss aesthetic with the launch of its pre-fall 2018 campaign. Captured by Berlin-based photographer Ilya Lipkin, the images star Swedish creative Martina Almquist. Artistic director Demna Gvasalia’s layered designs featuring plaid prints, vibrant florals and oversized denim take the spotlight. Finishing each ensemble are logo decorated bags and patterned boots. Lotta Volkova styles the shoot which takes place against a white backdrop with modern furniture pieces.
Related: Balenciaga Focuses on Fit for Fall 2018
Balenciaga Pre-Fall 2018 Campaign
